WANOAbout Wano
We only build for roofing contractors.
Not marketing agencies. Not home services in general. Residential roofing — because that’s where the pain is worst, the job values are highest, and almost nobody is fixing it with a done-for-you system built for the trade.
“I’ll resurrect the dead jobs in your CRM this month, then make sure you never lose another lead you paid for.”
Who we are
Small on purpose. Built around how roofing actually works.
Wano is a done-for-you AI automation system for residential roofing contractors. We take over the parts of the business that eat owners alive — chasing old quotes, answering new leads fast enough to win them, asking for reviews and referrals — and run them automatically, inside the CRM and lead sources you already have.
We’re not trying to be everything for every trade. Wano is a focused, founder-led business — small on purpose, so every client gets a system built around how roofing actually works instead of a generic template stretched across a dozen industries.
Why roofing
Why roofing, specifically.
Residential roofing has a rare combination: job values large enough that one recovered lead pays for months of fees, and a follow-up problem most owners know they have but don’t have the bandwidth to fix.
of inbound calls at a typical roofing company go unanswered
industry-average time to respond to a new lead
of homeowners hire whichever contractor responds first
of quotes sent are never followed up on a second time
Who we build for
2–10 crew owner-operators
Small enough that the owner still answers the phone, big enough that a missed lead actually stings.
Field-based, not desk-based
Out on roofs and job sites most of the day. Follow-up happens whenever there's a spare minute — usually late.
Already spending on leads
Running Google Ads, Facebook, Angi, or LSAs and already paying $124–$300 per lead — so a dropped one is a real dollar loss.
Already running a CRM
JobNimbus, AccuLynx, Housecall Pro, or similar — the tool exists, but nobody has time to work it consistently.
Larger roofing companies are roughly twice as likely to have already adopted AI tools as smaller operators — not because small roofers have less to gain, but because nobody on a 2–10 crew team has time to evaluate and set up new software alone. That gap is why Wano exists as a done-for-you service instead of another self-serve tool. See how each piece fits together on the services page.
How we work
How we operate.
We don’t have a wall of manufactured logos or five-star widgets to point to yet. What we do have: a narrow focus, a direct line to the person doing the work, and a compliance posture most small agencies skip.
A real, named business — not a faceless platform
Wano LLC is a single-member Missouri LLC based in Rolla, MO. There's no call center and no anonymous support queue — every client has a direct line to the person who builds and runs their system.
Compliance built in from day one
Every SMS workflow runs on carrier-reviewed A2P registration and TCPA-aware consent language, not bolted on after the fact. Full terms are published, not buried.
We plug into what you already run
Wano isn't an estimating tool, a CRM, or a generic AI receptionist widget. It's an automation layer that sits on top of the CRM and lead sources you're already paying for — always plug in, never replace.
Honest about where we are
We'd rather show illustrative, clearly-labeled numbers than dress up a placeholder as a real case study. Real results get published as real case studies on the results page — not manufactured for the sake of a homepage.
See it on your own list
Want to see what’s sitting dead in your CRM right now?
Book a short call and we’ll walk through what a done-for-you system looks like for your business, and what it costs — the pricing page has the full ladder.