WANOFrom real systems, not theory
Resources
This is where we’ll publish what we learn running client acquisition for residential roofers: practical, roofing-specific, and pulled from real systems, not generic marketing advice.
The first resource is live below. Here’s what else the library will cover, and the fastest way to get the same guidance directly.
Free worksheet · Live now
The Dead Lead Recovery Worksheet
A 10-checkbox CRM audit, a fill-in recovery math table, and a 5-step playbook with two ready-to-send texts to revive dead roofing quotes yourself. No form, no gate. The whole thing is on the page.
Lead response & follow-up
Benchmarks and scripts for speed-to-lead, quote follow-up cadences, and closing the gap between a paid lead and a booked job.
Local SEO & Google Business Profile
How review volume, post frequency, and GBP hygiene move a roofing crew up the map pack in their service area.
Review & referral systems
Playbooks for turning finished jobs into review requests and referrals without adding another task to a crew's plate.
Content from the field
Templates for turning a 30-minute job walkthrough into a week's worth of before/after posts and GBP updates.
Storm & seasonal surge ops
What changes in a roofing business's outreach and intake during storm season, and how to prep before it hits.
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