Question 1

Do I need to spend money on ads to get started?

Accepted Answer

No. Reactivation runs on the contacts already sitting in your CRM — leads you already paid $124–$300 apiece to acquire. There's zero additional ad spend required to get started; we turn the jobs you already paid for into booked appointments instead of chasing new traffic.

Question 2

Will Wano replace my CRM or estimating software?

Accepted Answer

Never. Wano plugs in on top of whatever you already run — JobNimbus, AccuLynx, or anything else — as the automation and communication layer, not a replacement. Always plug in, never replace.

Question 3

Is it actually legal to text my old leads?

Accepted Answer

Yes, when it's done right. We only message contacts you have a prior business relationship with, every campaign runs on A2P 10DLC-registered numbers, and a clean opt-out path is built into every sequence from the first message. Compliance is baked in from day one, not bolted on after.

Question 4

What CRM or software do you work with?

Accepted Answer

Any of them. JobNimbus, AccuLynx, Jobber, Roofr, or even a spreadsheet — we integrate on top of whatever you're already using instead of asking you to switch.

Question 5

What do I actually have to do once this is running?

Accepted Answer

Answer your phone when a qualified homeowner is ready to book. We handle everything else — the build, the day-to-day monitoring, and the monthly performance report.

Question 6

How fast will I see results?

Accepted Answer

Reactivation campaigns typically start booking appointments within the first two weeks. In one widely cited reactivation benchmark, a list of 850 old estimates converted into 32 booked jobs — about $126,000 in revenue — in 14 days. Results vary with database size and how long those leads have been cold.

Question 7

What happens if the reactivation campaign doesn't book anything?

Accepted Answer

Our guarantee: if your reactivation campaign doesn't put at least one estimate on your calendar within 30 days of launch, you don't pay another cent — and we refund your setup fee. It applies to databases with 100+ aged contacts, which is why we look at your CRM together before quoting you.

Question 8

How much does this cost?

Accepted Answer

Three tiers: Essentials at $497/mo, Professional at $797/mo, and Enterprise at $1,297/mo, each with a one-time setup fee ($349–$549). Longer commitments waive the setup fee and add free months — the monthly rate itself never gets discounted. The full breakdown lives on the pricing page.

Question 9

Is the AI voice agent going to sound like a robot answering my phones?

Accepted Answer

No — Wano isn't a robotic phone-tree receptionist. The AI voice agent is there to catch and qualify the calls a text message alone can't reach, then hand the hot lead straight to you. You're always the one talking to a ready-to-book homeowner, not a bot standing in for you full-time.

Question 10

Will texting old leads and asking for reviews annoy my customers?

Accepted Answer

It shouldn't. Every message includes a clean opt-out, and review and referral requests only go out after a job is done, timed so they read as a normal follow-up, not a blast. It's worth the ask: one extra Google star is worth roughly 5–10% more revenue, and businesses with 50+ reviews convert homeowners at 2.7x the rate of those without.

Question 11

What is Storm Mode, and do I need it?

Accepted Answer

Storm Mode is a premium add-on built for contractors in storm-heavy markets. It monitors storm activity across your service area and automatically launches outbound campaigns plus maximum inbound coverage within 48 hours of a qualifying event, so you're first in the door instead of competing with every out-of-town crew that shows up after a hailstorm.

Question 12

Is my customer data secure and handled compliantly?

Accepted Answer

Your contacts are handled through the same CRM and hosting infrastructure you already trust, governed by a documented privacy policy and the compliance rules built into every messaging campaign. See the privacy policy for the full detail on how data is collected, processed, and retained.

The stuff roofers ask us first.

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